Free
For occasional breeders
$0 forever
A clean, public kennel profile and the marketplace basics, at no cost.
- Public breeder profile + health-test records
- Application inbox
- Stud listings
- Buyer applies through your profile
Pricing
Free to start. Pay only when you actually need the upgrade.
No deposits taken on your behalf, no per-puppy fees, no marketplace cut. Cancel any month, your data exports cleanly.
Pro
For working programs
$25 /month
Everything in Free, plus the full operating system for an active program.
- Faster applicant review · summary, positives, watch-outs, suggested reply per application
- Review flags in your own words · surface concerns without auto-declining
- Digitize temperament sheets · snap a photo, scores flow into placement matching
- Smart import from JotForm, Google Forms, Typeform, Airtable · columns map automatically
- Unlimited litters · owner-lifetime messaging
- Invoices + digital-signing contracts · PDF export
- Custom application questions · templates + bulk triage
- Online bookings for grooming, boarding, training, consults · recurring rules, one link to share with clients
- AKC retention exports
- Powered by CohortKit’s AI engine · privacy-first, breeder-controlled
Pro + Site
Pro plus a hosted public site
+$10 /month
on top of Pro
Add a self-service public site we host for you, your data, our infrastructure.
- Everything in Pro
- Hosted public site on a cohortkit subdomain
- Publishing infrastructure + uptime + DNS support
- Public-page maintenance + dedicated support
- Your kennel data syncs in real time
Done-for-you
Custom CohortKit Website
A polished kennel website built around your program, designed and built by a senior software engineer who also breeds. Homepage, about, dogs, litters, applications. Your puppy availability and litter status sync live through CohortKit so the site never goes stale.
- Brand direction from your existing logo, colors, photos
- Dynamic dog, litter, and puppy pages
- Custom domain setup · mobile optimization · basic SEO
- Up to two revision rounds · modest content migration
Common questions
Are there per-puppy or marketplace fees?
No. We don't take a cut of placement fees, deposits, or stud services. Pro is a flat monthly subscription. Free stays free.
Can I cancel anytime?
Yes. Your data exports cleanly (kennel, dogs, litters, applications, contracts) so you keep your records. Pro downgrades to Free; the public profile stays live.
What's the difference between Pro + Site and the Custom Website?
Pro + Site is a self-service public site we host on a CohortKit subdomain, your kennel data, our infrastructure. Custom Website is a concierge build on your own domain, designed around your program with custom pages and branding, but still syncing live from CohortKit so your puppy availability never goes stale.
Who owns the data?
You do. Everything you enter, dogs, litters, applications, contracts, health records, is yours. If you leave, you keep your domain, logo, photos, written content, and exportable data.
Do I need a credit card to start?
No. Free is free, no card on file. You only enter payment details when you choose to upgrade to Pro.
How does the custom-site sync work?
Your custom site uses a per-kennel API key to read your CohortKit data live. Update a puppy from Available to Reserved in CohortKit and the site reflects it within seconds, no manual edits, no stale info.
Ready to get organized?
No commitment, no card on file. Just an honest place to do the work.