About
We know what the quiet work looks like.
Years spent learning pedigrees. Puppy applications read late at night. Follow-up calls with families long after go-home day. Health records in folders, deposits tracked across payment apps, a website that needs updating every time a dog earns a title or finishes a health test.
We know because we do it too.
CohortKit was built by breeders who are also software developers. We got tired of holding our own program together with spreadsheets, message threads, payment notes, multiple subscriptions, receipts, and memory. So we built the tool we wanted for our own dogs. Independent, self-funded, and opened up to other breeders because it became too useful to keep to ourselves.
One place for the full program
Dogs. Pedigrees. Health records. Titles. Litters. Applications. Contracts. Payments. Expenses. Puppy families. All connected.
When a family sends a deposit, it's recorded against that family and the puppy it holds, not left floating in a payment app. When you review an application, your notes, the match, the contract, and every payment that follows stay attached to it. And when a dog finishes a health test or earns a title, you update their record once. Every page that features them stays current: your website, litter page, stud listing.
What we believe
Thoughtful breeding shouldn't be harder to find than good marketing.
A breeder can complete every breed-club recommended health test, study pedigrees for years, earn titles, and place puppies carefully, then still lose prospective families to a prettier website that communicates less. That's backwards. So CohortKit includes a public breeder directory where visibility comes from what breeders choose to publish about their program, not from ad spend. That includes the health testing they've reported on their parent dogs (each linked to the source registry so families can confirm it), the temperament observations they've logged as they happen, current litters, and how families can reach them. Not because breeders need to become marketers, but because families looking for a responsibly bred puppy deserve to see what responsible breeding actually looks like.
Context matters more than checkmarks.
A health result means more beside the pedigree and history behind it. A title means more when families understand what it took to earn. An application means more as part of a thoughtful matching process than a first-come, first-served list. CohortKit keeps records connected, so every badge a family sees opens into the real record behind it: the fuller picture, not a wall of green checkmarks that could mean anything.
The judgment stays yours.
CohortKit organizes information and supports better decisions. It doesn't make breeding or placement decisions for you.
Puppies are not products.
CohortKit is not a puppy marketplace. Families never pay to contact breeders, we take no percentage of placements, and a breeder's place in our directory can't be bought. The directory sorts by objective factors: how complete the parent-club-recommended health testing is, whether the program has been active on CohortKit in the last 60 days, and how close the breeder is to the buyer when the buyer is signed in. Paid plans do not boost a program above another program in a stronger health-testing tier. Filters let families narrow further based on what a breeder tracks and shares through CohortKit (breed, delivery options, temperament results, and so on). Breeders pay for tools that help them manage and communicate their programs. That's the business model.
Giving back
Careful breeding work matters, and we want our success to serve it. As we grow, we intend to dedicate 10% of annual company net profit to canine health research and breed-health initiatives. Our goal is simple: build useful software for responsible breeders, then put part of that success back into work that helps dogs.
Who we are
CohortKit is built by Heather Guyll and Noah Prevost, the husband and wife team behind SleepyGrove Goldens. Heather is a Golden Retriever breeder and senior software engineer with a master's degree in computer science. Noah is her breeding partner and a developer who has built much of CohortKit alongside her. The result is software shaped by the day-to-day reality of actually running a breeding program.
The short version
We're breeders building for breeders.
You still do the hard work. CohortKit holds the details together.